Below are the Graduate Diploma Level 6 modules:

Corporate Finance

In this module, learners will:

  • Understand the role of the Corporate Finance Manager and its main links to business objectives including mergers and acquisitions.
  • Understand the main sources of debt and equity funding and the significance of financial gearing.
  • Be able to evaluate investment decisions using a variety of appraisal techniques.
  • Understand and be able to calculate the main methods for valuing company shares.
  • Understand the factors that determine a company’s dividend policy.
  • Understand the concept of, and know how to calculate, the cost of capital of a business.
  • Understand the different elements of treasury and working capital and be able to perform calculations from a given set of data to determine the effect on an element of, or on the entire working capital of, a business.

Corporate Strategy and Planning

In this module, learners will:

  • Know how to critically assess the nature, scope and need for corporate strategic planning.
  • Be able to critically evaluate the tools and techniques of analysis for corporate strategic planning decisions.
  • Be able to identify and critically assess strategic options and decisions and decide between them.
  • Be able to critically assess the issues in and approaches to implementing strategies, and measuring and controlling corporate strategic performance.
  • Be able to critically evaluate key contemporary issues and future challenges affecting corporate strategic planning.

Contemporary Issues in Marketing

In this module, learners will:

  • Understand the developing role of marketing in a modern organisation.
  • Understand the potential impact upon marketing practice of the Internet and related technological developments.
  • Understand changes in consumerism, environmentalism and the ‘green’ movement.
  • Understand the nature and importance of globalisation and the process of global marketing.
  • Understand developments in social, service and not-for-profit marketing.
  • Understand the importance of the internal marketing concept and relationship marketing policies.
  • Understand the main criticisms of modern marketing practice.
  • Understand the importance of marketing logistics (Physical Distribution Management).

Integrated Marketing Communications

In this module, learners will:

  • Understand the nature of the communications process and the concept of integrated marketing communications.
  • Know how to manage efficient procurement of marketing services and how external suppliers can achieve successful relationships with clients.
  • Be able to plan, implement and evaluate an advertising campaign.
  • Understand how to manage and provide effective sales promotions services.
  • Know how to target individual customers by direct and digital marketing.
  • Understand the role of public relations and know how to manage a successful campaign.
  • Know how to promote effective integration of marketing and sales activity.
  • Understand the role of field marketing and know how to manage and provide effective field marketing programmes.

International Business Case Study

In this module, learners will:

  • Understand the international business environment facing global operators.
  • Know how to develop a strategic business plan for an international organisation.
  • Understand how to evaluate the implementation of a strategic business plan.
  • Know how to evaluate and recommend organisational structures for international operations.
  • Understand the importance of leadership, strategic direction and change management within the international business context.
  • Understand the macro environmental factors that affect the international organisation.

International Marketing

In this module, learners will:

  • Understand the complexities and challenges in international and global marketing, and be able to evaluate their potential and risks.
  • Know how to prepare and implement international marketing strategies and plans.
  • Understand the organisation and management of international marketing operations.
  • Understand the marketing opportunities presented by emerging markets, and the potential problems of cultural and related factors.
  • Understand the requirements for international physical distribution management and channel strategy.
  • Understand the financial aspects of international marketing.
  • Understand how to develop international sales and marketing communications strategies.

International Travel, Tourism and Hospitality

In this module, learners will:

  • Understand the process of internationalisation in the context of TTH and assess the role of multinational travel, tourism and hospitality corporations in influencing management practice.
  • Be able to critically apply theories of internationalisation to the travel, tourism and hospitality context.
  • Be able to critically apply theories that explain cultural differences in management practice within a travel, tourism and hospitality context.
  • Understand the interplay between organisational design and practices in international travel, tourism and hospitality organisations and their impact on management policy and practice.
  • Understand the role of foreign direct investment in the travel, tourism and hospitality sector, including its benefits and limitations.
  • Understand the role of strategic business development models in the internationalisation of travel, tourism and hospitality organisations.
  • Understand the impact of national and cultural factors on the utilisation of resources (financial, brand, product, human) in travel, tourism and hospitality.
  • Understand the relationship between internationalisation in travel, tourism and hospitality and issues of sustainability within the sector.

Managing in Organisations

In this module, learners will:

  • Be able to compare and evaluate alternative approaches to organisation theory.
  • Understand the key elements in organisational structure and design.
  • Understand managerial processes within an organisational context.
  • Understand the concepts of organisational strategy and organisational goals and their relationship to organisational effectiveness and efficiency.
  • Understand the need for organisational responsiveness to ensure continued effectiveness in the light of external/internal pressures.
  • Understand the processes of organisational change and organisational development.

Managing Organisational Change and Development

In this module, learners will:

  • Know how to examine and critically assess the strategic direction of an organisation within its business environment and be able to apply the results to develop a strategic plan.
  • Know how to develop and evaluate an effective human resource strategy.
  • Understand external and internal factors affecting people resourcing activities such as HR planning, job analysis and design, recruitment, selection, development and release.
  • Understand the impact of motivation and engagement on the management of performance.
  • Know how to use employee development and reward strategies to achieve successful change in organisations.
  • Know how to plan and evaluate organisational change and development.
  • Understand the role of conflict in organisational and individual change.

Performance Management and Reward

In this module, learners will:

  • Understand the purposes and benefits of performance and reward management.
  • Be able to evaluate how performance management and reward fit with the internal and external contexts of the organisation.
  • Know how to design and implement appropriate performance management and reward processes.
  • Know how to design, implement, evaluate and maintain an appraisal scheme.
  • Know how to evaluate performance management and reward to ensure they promote fair treatment.

Project Management

In this module, learners will:

  • Be able to initiate the preliminary stages of a project.
  • Be able to analyse the project work content and associated risks, in order to obtain estimates and tenders.
  • Be able to create a detailed project plan.
  • Understand how the progress of a project can be monitored and controlled.
  • Understand the management of quality and change within a project.
  • Know about the recommended activities and required reports in the closure and review of a project.

Strategic Human Resource Management

In this module, learners will:

  • Understand the nature and benefits of taking a strategic approach to the management and development of people.
  • Understand the positioning of an organisation’s HR strategy as the bridge between its corporate strategy and higher order purposes and its lower level human resource activities.
  • Understand the design, monitoring and evaluation of a HR strategy.
  • Understand the strategies for people resourcing.
  • Understand the strategies for learning and development within organisations.
  • Understand the strategies for employee relations.
  • Understand the strategies for performance management and reward.

Strategic Marketing Management

In this module, learners will:

  • Understand the broad concepts and processes of strategic development and marketing planning and the associated theoretical models and frameworks.
  • Understand the importance of strategic marketing analysis and research and how today’s global, dynamic, and highly competitive business environment influences the process of strategic development and marketing planning.
  • Understand how organisations determine their strategic direction and know how to identify and evaluate the various ways in which this can be achieved.
  • Understand how to implement, measure and control strategic marketing plans.
  • Understand how strategic marketing can be applied to a range of business contexts including the small to medium-sized sector.
  • Understand the impact that technological advances have on strategic marketing and be able to incorporate such advances into strategic marketing plans.

Sustainable Tourism Planning and Development

In this module, learners will:

  • Understand the processes of tourism planning and development and their associated impacts.
  • Know how to apply strategic principles to the marketing and management of environmentally sensitive destinations and attractions.
  • Understand the issues surrounding sustainable planning and development and sustainable tourism principles and policies.
  • Understand the techniques available to the tourism industry to minimise environmental impacts from its operations.
  • Understand the role of public sector tourism and conservation agencies in the management of tourism resources.
  • Understand the processes that integrate and engage stakeholders in participatory planning and consensus building.
  • Be able to critically evaluate and classify the positive and negative impacts of
    tourism development.
  • Be able to critically assess the interrelations between the characteristics of a
    destination, types of development, types of tourists, and tourism impacts.